Illinois Harley Davidson

Berwyn, Illinois

A second floor addition to Illinois Harley Davidson satisfied the need for additional motorcycle storage in their retail complex. The motor-cycle museum and custom parts store were also remodeled to create a better customer experience.

Within the Custom Parts wing, Illinois Harley Davidson maintained a museum of past motorcycles. The display area was cluttered and lacked visual cues to allow for easy browsing by customers. Various computer renderings were generated to depict options for display, lighting, and ceiling options.

Concrete platforms were installed to clearly define the displays of historic motorcycles. A feature dis-play area was created for custom parts to help draw customers to the back of the store. Side walls were angled to gain additional display space, and make it easier to view from the front entrance.

Lighting behind a guardrail valance washes the corrugated metal panels lining the walls. Guardrail was also used for the end panels of the projected display cases. The center area of the museum space is used for retail motorcycle sales.